Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands Blackfoot a village that as many

a village that as many as 200 Anishinaabe families called home

Until a friend comforted

wretched years

- In Northwest Resistance

Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands Blackfoot a village that as manyHow outdoor industry marketing promotes an image of "the wilderness" as an unpeopled haven. Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor