Paul Bunyan: The Invention of an American Legend louise Over the course of a

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and Policy at the University of Arizona and the Harvard Project on American Indian Economic Development

Paul Bunyan: The Invention of an American Legend louise Over the course of aDid you know that a mainstay of American folk culture was in fact created as an advertising ploy? Few people realize that Paul Bunyan, the legendary lumberjack, and his blue ox are the product of corporate marketing by a highly industrialized commercial enterprise. Cartoonist Noah Van Sciver shows us the myth creation as real life marketing man extraordinaire W. B. Laughead spins ever more wondrous tall tales. Van Sciver's story is bracketed by rich