Theories Oh No! Deck (8.5”) Real31012022 Gradient coloring on the outsole

Gradient coloring on the outsole reinvents the traditional rainbow design

including a secret stash compartment to hide your goods

The Final Report included Call to Action and the #17 Call to Action states:

Photography by Jacee Juhasz

Theories Oh No! Deck (8.5”) Real31012022 Gradient coloring on the outsoleEvery few years TOA launches an official Theories Brand Design contest, and it's always met with an impressive response. But their 2024 contest was overwhelming, with over 200 entries flooding in from all around the world. And after heavy debate the winner was the "Oh No!"graphic by Italian native Luca Bortalato. Luca specializes in multimedia work along with handmade clay sculpture. The Theories office was blown away by his take on the current state