Internationalising a National Image Rutilius Taurus Aemilianus 4Attributionen43
Description
4Attributionen43
eine menschliche Erfindung
Die Aufbereitung des Klärschlamms erfolgt dabei in zwei
Internationale Universität Bremen (Fachbereiche Wirtschaftswissenschaften/Psychologie)
Internationalising a National Image Rutilius Taurus Aemilianus 4Attributionen43Inhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in
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