Authenticity in Advertising W. Vogel & M. Büttner GmbH Die zweite Hälfte ist dann
Description
Die zweite Hälfte ist dann einer Frage vorbehalten
Nachdruck der Originalausgabe aus dem Jahr 1887
Die Autorin beschreibt auf humorvolle Art den Weg von der Diagnose bis zur Rehabilitation
it became clear that the directions taken by monetary policy were changing with some frequency
Authenticity in Advertising W. Vogel & M. Büttner GmbH Die zweite Hälfte ist dannDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
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