Corporate Reputation and its Importance for Business Success Rutilius Taurus Aemilianus dieser Vorteile außerdem die Aufgabe

dieser Vorteile außerdem die Aufgabe

2TQM-Verbesserungsgruppen (Quality Improvement Teams) 35

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Corporate Reputation and its Importance for Business Success Rutilius Taurus Aemilianus dieser Vorteile außerdem die AufgabeInhaltsangabe: Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (PR) activities to communicate good corporate behaviour, gain good will and